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AB Tyres, one of the major players in the aftermarket in Portugal, presents today it's new exclusive brand CEAT Tyres.

The partnership established with the RPG Group, owner of the CEAT brand, is part of the growth strategy defined by the Portuguese distributor, where the (successful) commitment has passed in recent years by increasing the portfolio of proprietary brands and brands of exclusive representation. "Today, more than 70% of our sales come from this strategy, whose success is determined on 3 vectors: quality and confidence in the product; stock guarantee in all ranges, and constant investment in marketing and communication", says Filipe Bandeira, Administrator of AB Tyres.

With guaranteed stock in all ranges (light, heavy, agricultural and industrial), CEAT tyres are the perfect solution for those who want to work a certified brand of excellent quality, where the agricultural tyres are the stars and one of the main references of its sector, being internationally recognized for their high performance, endurance and durability.

Driven by key tyre conception technologies, development of materials, and process engineering, CEAT agricultural tyres increase the efficiency of the vehicles and the people they work with, and at the same time, they are soft enough to protect the culture.

Founded in 1924 in Turin, the brand with almost 100 years of history, was the first tyre company in the world, outside Japan, to receive the prestigious award Deming, one of the oldest and most respected quality award in the world that rewards companies that carry out their transformation through the total management of quality.

With more than 5,000 employees and with seven factories in India and Sri Lanka, CEAT produces a wide range of tyres for all business segments and is present in more than 120 countries.

According to Filipe Bandeira "We are sure that CEAT will quickly gain the confidence of the market, regardless of the segment. The penetration in the agricultural and industrial market is expected to be faster and that the demand is immediate, since it is a brand with awareness, with a competitive price and, where the 7 years warranty, also present themselves as a differentiating factor."

Click here and consult all the information about agricultural and industrial tyres.

To find information about tourism and heavy segments click here.